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Unpick & Remix, Jen Ballie

Jen Ballie

The success of the Marks & Spencer and Oxfam clothes exchange initiative, which has encouraged the donation of over 10 million items, led to the launch of Shwop Lab in East London’s Old Truman Brewery. TED’s PhD student Jen Ballie collaborated with the Lab and the Centre for Sustainable Fashion to organise a co-creation workshop called Unpick and Remix. Eco-conscious visitors got involved in the curation of their own fashion looks with the support of social media such as Pinterest and online mood boards, and experimented with fashion and the construction of new looks from discarded clothing.

www.jenballie.com