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2014 International Fashion Forum Shanghai

2014 International Fashion Forum Shanghai

Anne Marr

April 2014


The 2014 International Fashion Forum of Shanghai International Fashion Cultural Festival will be held on April 24th, as part of the themed “Fashion Dream” Greater Donghua Fashion Week. BA (hons) Textile Design Course Leader and TFRC Associate Researcher Anne Marr has been invited to attend and present her paper ‘Gangs, Tweed and Strawberries’ Luxury Cultures and Sustainable Textile Design.

Anne’s paper aims to describe emerging trends in sustainable textile design developments. It investigates possible synergies and contradictions of ‘Sustainable Luxury’ in selected local and global fashion scenarios.

The perception of luxury depends heavily on preconceived values and an individual understanding of what it means to live a ‘good life’. The traditional consumption of luxury goods has become exceedingly complex and the paper explores emerging new luxury cultures.

Consumer trends reveal a new market for high-end textiles, which trigger an exciting textile ‘experience’ rather than being a luxurious ‘commodity’ in the traditional sense. These socio-responsive textiles can therefore add emotional luxury to a lifestyle choice, for example spending more quality time with friends. This trend towards a ‘good quality experience’ inspires future design directions as it becomes essential to create a desirable material experience that has both luxurious as well as sustainable qualities.

Textile designers are important drivers to create more inheritable futures as they shape the ways in which we consume and produce fashion materials. Anne’s paper introduces three key directions for upcoming luxury cultures: ‘Belonging and Provenance’; ‘Re-thinking Craftmanship’ and ‘Fabricating Experiences’ and portrays textile designers working in this field. The findings of this paper highlight the importance of embedding sustainable fashion concepts into the design development as early as possible – responding to socio-cultural needs and steering consumer behaviour by re-inventing the textile design approaches and processes.

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