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Fast Fashion Can Be Sustainable – Fashionomics Interview

Prof. Becky Earley

Fashionomics conversation around sustainability hosted by Ulf Skarin, Creative Director at the Veckans Affärer and Elin Frendberg, CEO of the Swedish Fashion Council with TFRC Director and one of the world’s leading textile researchers, professor Rebecca Earley, Eduardo Escobedo, Founder of the RESP – an organisation that brings together luxury brands and sustainability, and Annika Shelly, Founder of Hybrid Talks.

Fashionomics is a collaboration between the Veckans Affärer and the Swedish Fashion Council.

We will always continue to rapidly consume fashion. But how can this work in the context of sustainability? Trying to change people’s consumption behavior is a long and arduous process, preharps an impossible one. The textile and fashion industry is facing huge environmental challenges while consumers continue to buy “fast fashion “.  The way forward is largely about making fast fashion more sustainable.